About

15 years of engineering. Two very uncomfortable years in the middle.

A product engineering firm from Lucknow, building for founders and institutions in the US, UK, Europe and the Nordics since 2011. In 2023 we were slow to see what AI did to our industry. This is what we did about it.

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Postmortem · 2023✓ resolved

What happened

The unit economics of building software moved, in about eighteen months.

What we got wrong

We kept quoting the old numbers. It cost us work, and it cost us two years.

The fix

A rebuilt delivery pipeline — 4 internal agents, 2 mandatory human gates, the same senior judgement we already had.

We would rather write that down than pretend the last two years did not happen.

Building software since 2011: 15yrsBuilding software since 2011
Clients across US, UK, Europe, Australia & Canada: 75+Clients across US, UK, Europe, Australia & Canada
Products shipped to production: 100+Products shipped to production
Typical time to a working MVP: 9wksTypical time to a working MVP

Told straight, including the bad part. Four chapters, and the third one is the reason the fourth exists.

2011
Two engineers, one office in Lucknow
Founded to build software properly for clients who had been burned by people who didn't. Web and mobile, mostly for founders in the US and UK.
2013–2022
A hundred products, four continents
MEAN and MERN builds, native and cross-platform mobile, cloud migrations. Enterprise clients, government work, and a long tail of startups that became real companies.
2023–2024the bad part
We fell behind
The economics of building software changed, and we kept quoting the old numbers. It cost us. We would rather say that plainly than pretend the last two years didn't happen.
2025–now
Rebuilt around AI
Not a tool bolted onto the old process — a new delivery pipeline with four internal agents, two mandatory human review gates, and the senior engineering judgment we already had.

What the rebuild actually produced. Six stages between your requirements and your production deploy. Four of them are our own agents — Blueprint, Forge, Redline and Proof. Two of them are a senior engineer saying no, and those two are why the other four are safe to run.

6stages, every change
4internal agents
2human gates

The loop, stage by stage, including the two places it stops — how we build.

Still the two people who started it. Both founders are hands-on in delivery. If you engage us, you will speak to one of them — not to an account manager who relays it.

Dhirendra Singh

Co-founder & Managing Director

Twenty years building enterprise and financial systems across the UK, Japan and India, including mission-critical payment platforms for major UK institutions. Leads the firm's enterprise and public-sector engagements.

B.Tech · IET Lucknow

Lalit Vijay Singh

Co-founder

Twenty years in software engineering and system architecture, delivering secure, scalable platforms across education, healthcare, transit and banking. Leads the firm's AI-driven development practice.

MCA · Computer Science

One sales desk and one engineering floor. The engineering is in Lucknow and it stays there — clients across six markets work on a timezone overlap rather than a handover.

Engineering

India

1st Floor, Software Technology Park

Lucknow 226010

Sales

United Kingdom

10 Eltham Avenue, Slough

Berkshire SL1 5TH

Talk to one of the two.

Thirty minutes with a founder who still writes and reviews code. Or send a requirement first and get a functional specification back at no charge.

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